Apr 10, 2024
As discussed in this week’s lecture, the Brand of You is created from the perception you give others through your writing. In creating the brand of you, how do you decide what to tell, how to tell it, and what to leave out? If given the task of introducing your personal brand through writing, what specific characteristics or attributes of yourself would you share? What stories would serve to provide the greatest impact? What memories would be the most telling in introducing who you are?
Though we’ll work to answer these questions throughout the week, let’s do a concrete exercise to get started: First, in seven words, tell us who you are and what you do. Try to draft a phrase that serves as our introduction to you (see examples below). Place this phrase in the subject line of your response post and then provide us with details to show us how this title represents your personal brand. Using vivid, concrete, descriptive words, share an example, anecdote, or scenario that brings your personal brand to life for your audience and provides an impression of who you are. This example should be written as the content of your actual post and should, at minimum, be at least one full paragraph.
Here are some examples of seven-word biographies:
Spend some time searching online news sources, such as npr.org, cnn.com, msnbc.com, or your own local news outlet. Although it’s often hard to find topics that are entirely new, the key to communicating a topic through writing is to present it with a fresh angle. What topics are you finding in the news today? What new angles are being presented? What current events or social changes have prompted these new angles? (Please be sure to include a URL with your post. If you use exact phrases or sentences from your chosen article, be sure to place that information in quotation marks.)
This section lists options that can be used to view responses.
week 2 discussion
Please read Carl Wilkinson’s profile, Dave Grohl and the Foo Fighters, on pages 622–626 of your text. What writing techniques does Wilkinson use to meet the profile genre? How do these strategies help establish meaning, and what impression do they leave about Grohl? (Be sure to be specific in your response, pointing to areas of the text and noting both page and paragraph numbers.)
Drawing on one of the strategies for writing introductions outlined in your text or the lecture, post a draft of your introductory paragraph(s) as your first post. Then, throughout the week, reply to your classmates with feedback on their introductory paragraphs. Note how or why
What makes an ad succeed or flop? Think about specific print or television advertisements that have either stuck with you or made you turn your eyes, and explain what works or what doesn’t. In your response, be sure to consider the impact the rhetorical appeals of reasoning, credibility, and emotion play in the ad’s effectiveness.
In what ways do people adopt a particular writing style or voice? How does your style or voice change in different writing situations? Please share an example in your response.
week 4 discussion
Read Discovering the Truth: The Operation of Ethos in Anti-Smoking Advertising,by Rebecca Feldmann, on pp. 678–685 in your text. In this essay, Feldmann dissects the way the Truth antismoking campaign has achieved results by appealing to a teenage audience’s need for independence and rebellion. She notes that the campaign’s strategy has encouraged teens to stand up against the smoking industry. By accepting Truth’s agenda, however, Feldmann asks, “how is the advertising strategy of the Truth campaign that different from the deceiving strategies employed by tobacco advertising?” (p. 684).
On YouTube or through an Internet search, find the Truth website and some of its antismoking videos. After learning more about the organization and viewing some of its ads, what is your response to the question Feldmann poses above?
Conduct a self-analysis of a portion of your essay. In your first response post, copy and paste the paragraph of your Rhetorical Analysis essay that describes your chosen advertisement. After you have posted the paragraph, explain how you might revise specific sentences to include more vivid details so that readers can better see what you are writing about. As peers, please also reply to some of your classmates’ posts, providing feedback on what is working well and any suggestions you might give for more vivid description.
an introduction caught your attention and explain what impression it gives you about the essay’s larger purpose. Also explain how your classmate’s voice, tone, or diction contributes to the overall effectiveness of the introduction.
Let’s use our discussion forum as a space to practice writing and to determine the viability of possible topics. To begin, find a topic that is currently in the news and provide us with some brief background (the who, what, when, where,and howof the topic). Then continue your summary by explaining the positions others hold on the topic. What do the true believers of the issue think? What do the ultimate doubters have to say? Finally, what is your position on the issue? Remember: The best topics aren’t just focused on pro/con debates. Though this activity asks you to look at the extreme sides of the issue, your opinion might fall somewhere in the middle or contain elements of each side.
This week’s assignment asks you to begin researching your chosen topic and to summarize other perspectives on your issue. Begin by reviewing the library tutorial from the class lecture. Then use the Academic Search Premier database via the DeVry Library to begin searching for sources. Once you have found a source, summarize it in a post below. Then discuss the credibility of the source by identifying the author’s background, credentials, and relationship to the topic. Make an overall assertion regarding whether or not the source is credible, and explain why. Finally, use the APA resources in class and Chapter 28 in your text to write out the full reference of the source, and include that in your post.
week 6 discussion
Please read “A Gay Man’s Case Against Gay Marriage” by Michael Bronski on pages 687–690 of your text. Then reply with your analysis of the rhetorical situation of the essay. What is Bronski’s reason for writing? What is his purpose and angle? Who do you think his audience might be? Finally, think about the writing strategies Bronski uses to achieve his overall purpose. Based on our discussions of commentary and argumentative writing, what strategies do you think he relies upon to present his position?
Last week, you were introduced to the Academic Search Premier database through the library tutorial in your lecture. Because you are drafting this week, share one paragraph with us here that shows how you’ve integrated a source into your writing. The source should be summarized, paraphrased, or directly quoted. Additionally, an in-text citation and author tag should be present. Finally, provide the full end reference in APA style with us here as well. This is not only practice for drafting this week, but it’s also a good way to receive some feedback from your peers on your writing.
Reflect upon the draft you submitted last week. As you move forward, what is your number-one goal for continued drafting and revising this week?
This week, we’ll be sharing our writing publicly in a class peer review. In order to make this process run smoothly, please be sure to follow the instructions noted below.
**Please note: If you are the last to post in your group before the Tuesday midnight deadline, you should review the students who post in the #1 and #2 slot. If you are second last to post in your group, please review the students who post in the last and #1 slot.
Be sure to ask your professor if you have any questions about the peer review process.
ALL ASSIGNMENTS
Next week, you will submit a 2- to 3-page Profile essay written to your local community on a local person, place, or event. Your profile essay should take a specific angle that represents a significant issue, important contribution, or surprising quality of your chosen subject. This essay will ask you to rely on skills of close observation, detail, and description to leave readers with a dominant impression of your subject. This week, however, your task is to analyze the rhetorical situation for the Profile essay. You will establish your topic, create a clear angle, define your audience, and reflect upon your personal relationship to the subject. This assignment not only asks you to begin the writing process, but it also helps you think through the components of the rhetorical situation. Please find the Week 1 Profile Process Piece in Doc Sharing and complete it for this week’s assignment.
Be sure to achieve the following:
Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these
Using the plans you outlined in last week’s Profile Process Piece assignment, you are now ready to compose the Profile essay. Be sure to read this week’s lecture and Chapter 5 in your text for more information about writing profiles, keeping these key components in mind:
The best topics and angles are those that are interesting to the writer. Be sure to choose a subject that is fascinating to you and that you’d like to learn more about. Also consider that your chosen subject and the angle you choose should be of interest to your audience. Outside research is not required for this essay and is discouraged. If there has been published information regarding your subject that will help add insight to your essay, please include it; however, all research you do must be documented in APA style (for in-text citations and a Reference page). Be sure to check with your professor if you have questions about integrating research. The grading rubric for this essay is available in Doc Sharing.
Additional requirements include
Please be sure to review the tutorial on formatting an APA paper and title page.
This week, you will be working on the Rhetorical Analysis by starting to draft and organize your ideas. You will submit an Extended Draft Outline this week to the Dropbox for your professor to grade. The purpose of this assignment is to begin collecting information and putting it in writing as you prepare for the 3- to 4-page final Rhetorical Analysis you will submit in Week 4.
First, read this week’s lecture and begin Chapter 8 in your text. Then go to the search engine of your choice and search for a print advertisement to use as the subject of your Rhetorical Analysis. You will need to provide a URL for your chosen ad, so be sure it is available online. Your chosen ad can be current or vintage. If you would like to analyze an ad from a different time period, type the phrase “vintage ads” into your browser.
Choose an ad that you can analyze based on its rhetorical appeals (reasoning, character, and emotion), and be sure the ad you choose is intriguing to you. Please make sure that your chosen ad is appropriate for classroom use and the workplace.
Locate the file “Week 3 Extended Draft Outline template” in Doc Sharing. Use this template and follow the format provided to create your extended draft outline this week. You’ll need to identify and describe the ad, draft a thesis, identify the use of rhetorical appeals, and draft a conclusion.
At the end of your extended draft outline, copy and paste the URL or website address for your ad (it will begin with http://) so that your readers can also view the ad.
Successful assignments will:
Be sure to review the Week 3 Extended Draft Outline Rubric in Doc Sharing.
h. 18: Revising and Editing
This week, you will use the drafting and planning work from the Week 3 Extended Draft Outline to write the final three- to four-page Rhetorical Analysis essay. Draw upon last week’s assignment, the lecture, and textbook reading to help you understand and meet the requirements for the Rhetorical Analysis. Other than finding your chosen ad online, no outside research is required for this essay. Although outside research is discouraged, you may incorporate research if it has a clear purpose in the essay. Any research used must be formatted in APA style through in-text citations and the end References page. It is best to check with your professor if you are considering using research.
At the end of your Rhetorical Analysis Essay, copy and paste the URL or website address for your ad (it will begin with http://) so that your readers also can view the ad.
Your assignment this week asks you to choose your Commentary topic, issue, and angle, and to begin understanding how your own position fits into the larger conversation. To accomplish this overall goal, you’ll need to begin by reviewing viable topics, listening to the conversations surrounding them, and ultimately determining which topic is most fitting for the assignment needs. You’ll then summarize the main ideas within your topic, including the perspectives of others within the conversation. To complete this week’s assignment, please find the Week 5 Topic Selection Prewriting with Perspective Summary in Doc Sharing. Download it for use in recording your responses in paragraph format. Be sure to check Doc Sharing for the Week 5 Assignment Rubric as well.
Once you have completed the prewriting and perspective summary assignment, submit it to the Week 5 Dropbox for grading. Be sure to meet the following requirements.
Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, r
The first three pages of your Commentary rough draft are due this week. This week’s draft should include the following.
Additional Requirements
Drawing on the Week 5 Topic Selection Prewriting activity and last week’s draft, you are now required to submit your final, polished Commentary essay. Be sure to review this week’s lecture for tips to guide you through the revision process and for a checklist of assignment requirements. Also review the Week 8 Final Commentary Rubric in Doc Sharing for additional guidance.
The Final Commentary essay should include:
The concepts of genre, process writing, audience, and personal influence have been common themes throughout this course, and the final assignment asks you to demonstrate your knowledge in these areas. To do so, you will rework your Commentary essay into a short document that will either be submitted as a letter to the editor to a specified publication, or published as a blog post. Your goal is not to summarize your entire essay for this new context, but to instead share one important point as an addition to the public conversation. As you review the Commentary essay final you submitted last week, think about the most important point you would leave with readers if you had only a limited amount of time to express yourself; that one main point is where you’ll want to focus this revision assignment.
To begin, think about where you originally came across your topic or the different publications that you chose as sources for your Commentary essay. In doing so, select one of the contexts for revision below.
Your public response should include the following elements.
Assignment Requirements
IMPORTANT POSTSCRIPT ADDITION:In addition to submitting your revision, please also complete a brief postscript (one to two paragraphs), written in first person, to address the questions below. Include this postscript after your References page in your assignment submission this week.
Please be sure to review the rubric for this week’s assignment in Doc Sharing.
See the Syllabus section “Due Dates for Assignments & Exams” for due date information.
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