ENG115 Business Communications
Assignment 4 Team Project
STEP 4:
Create two lists: one should consist of what you believe to be the strengths of your product or service and the second should consist of the potential weaknesses.
Here is a step you can split up! Each team member only needs to list one strength and one weakness. You will then have, through your collaboration, an entire list!
Then, answer these two questions:
How can you emphasize your strengths in your promotion and marketing? Address each one individually.
How can you respond to your weaknesses to minimize them in the eyes of your audience? Address each one individually.
This step will prepare the team to pose more relevant questions in the Audience Analysis assignment due in the next Module. For this assignment, you will be using your classmates – those not on your team – as a test group.
So, once you have completed your lists of strengths and weaknesses, work together to decide on your best plan for minimizing weaknesses and maximizing strengths, choosing from each teammate’s answers. The end result should be a master list of product/service characteristics that set you apart in a positive way and issues you may encounter along with the plans to overcome those issues.
By highlighting the strengths of your idea, and by anticipating obstacles and preparing responses in advance, you can present your business plan more convincingly to your classmates. But you will also have the advantage of their responses and reactions to further shape your master list moving forward.
