Rhetorical Analysis
Step 1: Choose Your Ad Pick a commercial or advertisement that you find interesting or persuasive. Make sure it’s one you can dissect for all three rhetorical appeals—Ethos, Pathos, and Logos.
Step 2: Outline Your Essay Before you start writing, complete an outline to organize your thoughts. This will help you ensure that your essay has a clear structure and that each of your supporting paragraphs ties back to your thesis statement.
Step 3: Write Your Essay Draft a well-organized, grammatically sound essay that includes: Introduction: Start with a hook to grab your reader’s attention, then provide some context for the ad you’ve chosen. Your introduction should conclude with a clear thesis statement that lays out your main argument. Supporting Paragraphs: Each paragraph should focus on one of the rhetorical appeals (Ethos, Pathos, or Logos) and provide specific examples from the ad that support your thesis. Conclusion: Wrap up your essay by summarizing your main points and restating your thesis in a new way. Leave your reader with something to think about! Minimum Word Count: 500 words