The “Images” section focuses on the six different images of managing

Apr 10, 2024

Part 2: The Change Analysis – Images of Change (Due
Week 2)
The “Images” section focuses on the six different images of managing change and how
each “approach” to change effects all that follows in its implementation and continued
support. Download the “Week 2 Project Images Grid” from doc-sharing. Pick three of the
“images of change” explained in the Week 2 lecture from the grid, and analyze how
those particular “images” would affect the ensuing diagnosis and implementation in your
two selected companies on their change plans.
Here’s what to do:
1.

Working with the information that you provided in your topic proposal, and any
feedback you have received from your Professor, flesh out the facts and information
from your original proposal.

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2.

Review the changes in each company and describe them thoroughly in a word
document. Explain how the change impacted the companies, and who it impacted.
Compare some of the similarities and differences between the change in the two
companies.

3.

Look at your grid and pick three images of change from your grid. Fill out the
empty blocks on the grid for those three images using outlines, bullet points, and rough
ideas for both company’s change.

4.

Now, in a Word document, analyze, compare and contrast the three images and
explain how the behaviors of those images would be different or the same during your
companies’ changes, and how those differences could (or did) impact the success (or
failure) of the change, comparing and contrasting the results at both companies.

5.

Explain which image (or combination of images) you feel would have best
facilitated the described change and why.

6.

Based on the information you actually read about the results of this change, state
which image you think the leader of the change actually resembled the most. You may
speculate here on which image you feel best represents the “change agent” at either or
both of the companies. This will depend on how much information you found about the
internal workings of the company during the change.
This paper should focus on evidence that demonstrates how the management of the
organization integrated one or more of the six images of managing change (Chapters 2
and 3) how effective the change was and what management could have done differently
to increase the probability of successfully implementing the strategic change initiative.
Again, this is a compare and contrast paper – so include information about both
companies in your report.
Grading rubric for paper #2 – Change Images

Item

Total
points

Properly filled out and submitted change grid showing
your initial analysis and notes.

10

Two companies selected, “briefed”, and referenced.

20

Thorough description of the change explained

20

Comparison of the two companies, similarities/differences
of the changes and the results

25

Image analysis

At least 4 new references, properly cited.

Total Points

25

10

110

This paper could be as short as 3 pages or as long as 7. Use APA formatting (double
spaced, decent font.) Include your references on the final page. You should have at
least 4 additional/new outside references, excluding the textbook. References should be
scholarly.

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