Module 4 – Case
pERSUASIVE
wRITING
Case
Assignment
NOTE: It is suggested that students
complete the Module 4 SLP before completing the Case.
Module 4 Case is a Persuasive essay
in which the writer encourages the reader to give in some way to a worthy cause.
The writer must first select a licensed not-for-profit organization with a web
presence before identifying a specific audience and appeal(s). Please note that
giving comes in all shapes and sizes and not just financial contributions.
A significant part of persuasive
writing is appeal. Various appeals in your essay may be used to encourage your
target audience to act. It may be helpful to imagine you’re writing a
persuasive speech in which you must capture your audience’s attention, reel
them in with specific details (and appeals), and then seal the deal with the
close in which you leave them with a lasting impression.
As always, a well-organized essay
has a beginning, middle, and an end. The beginning, or introduction, should
include an opening sentence to grab your reader’s attention. Follow the opening
sentence with a brief background on the organization or cause. The last
sentence of the introduction is the thesis statement. The thesis statement
would likely be the ways in which your reader can “give.”
A well-supported essay includes
supporting points, details, and examples. For this essay, you must decide the
best way to organize the body of the paper. Each body paragraph must have a
topic sentence that states the main point of the paragraph.Perhaps each
paragraph could explain in detail the specific ways to give.
This essay
must include no less than SIX citations from the organization’s website.Citations are to be a combination of
direct quotations and paraphrased quotations with or without the author’s name.
Additional sources may be used for this assignment, though not required.
Please note that copying information word-for-word from a website is
plagiarism. It is important that you use the information and cite accordingly.
Plagiarism is a serious offense and grounds for failure. Please ask any
questions before submitting questionable work.
The conclusion typically summarizes
the main points of the essay and/or closes with a lasting impression. This
might be a great place to explain to your reader the value of giving as well as
provide contact information to get involved.
The essay must also include a
Reference List that includes the website used (as well as others, if
applicable).
Be sure to proofread your essay and
edit for proper grammar, punctuation, diction (word choice), and spelling, as
errors in sentence skills will lower a final grade. A grade will be determined
based on the Module 4 Case expectations and the Trident University General
Education rubric for English.
Papers must be double-spaced in
Times or Times New Roman font (12 cpi) with standard one-inch margins.
While the
first person “I” is not typically used in a formal essay, it may be
used if you have a personal connection to the organization as credibility can
be an effective tool in persuasion.
Assignment
Expectations
- Write a persuasive essay (no
less than three pages in length) that encourages the reader to “give.” - Demonstrate the ability to make
and support a Persuasive claim in a well-supported, organized, and
cohesive essay. - Demonstrate an understanding of
audience appeals and the ability to use appeals effectively in persuading
the reader.
Module 4 – SLP
pERSUASIVE
wRITING
Create a Formal Outline for the
Essay assigned as Module 4 Case.
SLP
Assignment Expectations
- Demonstrate the ability to
create a formal outline for a multi-source Academic Essay.
