1. Why is it important for tourism providers/destinations to have a good understanding of motivation for travel? Give three examples of motivators (time, money, holiday, etc) and how providers/destinations can capitalize on these motivators.
2. On page 200 (Chapter 9) there are 6 benefits listed as reasons for travel.
1.Those who emphasized excitement and escape
2. Pure adrenaline/excitement seekers
3. A family- and friends-oriented group
4. Naturalists (those who enjoyed natural surroundings)
5. A group who emphasized the value of escape by itself
6. A group who enjoyed all benefits
Select any three and briefly describe how you would market a destination – you can pick any destination – to travelers in the 3 segments you choose? (For example, if you choose San Francisco as your destination, which 3 segments would you attract to visit and how?
3. In what way could a cultural attraction you are familiar with be improved for tourism?
4. Define culture and cultural tourism. How might a destination use cultural attractions to bring in new tourism?
